Following on from redesigning the second floor of their Dublin HQ, Strong Roots invited me to design a 20x10’ booth for Expo West 2020 in Los Angeles. Unfortunately the event was cancelled shortly after we installed our booth due to the COVID-19 pandemic.

In 2022 Strong Roots asked me to modify the existing booth to incorporate their new logo, branding and marketing strategy. We debuted the updated booth at Plant Based World Expo 2022 in New York City and then took it to Expo East 2022 in Philadelphia.

In 2023 we upgraded to a 20x20’ booth for Expo West which allowed us to build higher and incorporate hanging signs.

Designer: Jerry Bland
Construction: Jet Sets, Los Angeles
Printing & graphics installation: Art Signs & Graphics
Additional graphics (Expo East): Berry & Homer
Inflatables (Expo West 2023): Promotional Design Group
Logistics: Pyramid Logistics
Show Install & Dismantle: Nth Degree